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BET99 TAKES OVER THE CALGARY STAMPEDE

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CHALLENGE

Bet99 was looking to build brand awareness in new Canadian markets among the 18-34-year-old male demographic. 

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SOLUTION

Wrapped deployed a small fleet of vehicles outfitted in Bet99 branding. These vehicles then spent multiple days SWARMing the Calgary Stampede. Drivers targeted key areas of the Stampede, such as central entrances & exits, concert venues, tents, and popular entertainment districts. 

HOURS OF SWARM
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KILOMETERS DRIVEN
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IMPRESSIONS
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